Taking over as CEO and Managing Partner of a six-person boutique agency in 2001 and transforming it into the largest integrated communications agency in Florida two decades later might seem like a large feat for just about anyone – but not for Christine Barney, who proudly wears a necklace with the inscription. "though she may be small she is fierce."
Christine is at the helm of nationally recognized agency rbb Communications and is widely known as one of the industry’s leading female voices in the booming South Florida market. Throughout her lifelong PR career, she’s pushed brands forward on a local, regional, national and global scale. Christine has also demonstrated her willingness to take risks by successfully managing the five-time agency of the year through a pandemic, hiring and onboarding nearly 40 new employees since January 2021 – a significant percentage of rbb’s workforce. All the while, she’s offered her staff flexible PTO and remote work options well before it became commonplace, demonstrating her ongoing, fierce commitment to work-life balance. Not to mention, she is an active and influential community leader, involved in the local chamber, South Florida Business Council, Orange Bowl Committee, and more.
Hear the entire podcast with rbb Communications CEO Christine Barney and WIOD's Erica Rodriguez: